# WRKNG Digital
> AI-powered marketing tools and growth strategy for Shopify stores. We help Shopify merchants understand and adapt to AI-powered product discovery — from structured data and product feeds to agentic commerce readiness.

## About
WRKNG Digital is run by Steve Merrill, an ecommerce operator who has been building and running Shopify stores since 2009. The site documents real findings from AI visibility audits, product feed optimizations, and commerce readiness testing across hundreds of Shopify stores.

Content is grounded in direct observation and real store data — not theoretical takes on what AI might do someday.

## Topics Covered
- AI commerce readiness for Shopify stores
- Answer Engine Optimization (AEO) for ecommerce
- Product feed optimization for ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot
- Structured data (JSON-LD schema) for Shopify
- Agentic commerce: AI agents that browse, compare, and recommend products
- ChatGPT Shopping, Perplexity Instant Buy, Google AI Mode, and Shopify Sidekick
- llms.txt implementation for Shopify stores

## Primary Pages
- https://wrkngdigital.com/ — Homepage
- https://wrkngdigital.com/blog — All articles
- https://wrkngdigital.com/about — About Steve Merrill and WRKNG Digital
- https://wrkngdigital.com/agentic-commerce-landing — Free AI Commerce Audit

## Key Articles (AI Commerce Readiness)
- https://wrkngdigital.com/post/shopify-store-invisible-to-ai-audit-commerce-readiness
- https://wrkngdigital.com/post/what-is-aeo-shopify-answer-engine-optimization-guide
- https://wrkngdigital.com/post/aeo-vs-seo-shopify-2026-which-to-prioritize
- https://wrkngdigital.com/post/schema-markup-shopify-ai-visibility-guide
- https://wrkngdigital.com/post/structured-data-shopify-store-ai-visibility
- https://wrkngdigital.com/post/optimize-shopify-product-feed-ai-shopping-assistants
- https://wrkngdigital.com/post/get-products-recommended-chatgpt-perplexity-google-ai
- https://wrkngdigital.com/post/what-is-agentic-commerce-shopify-merchants-2026
- https://wrkngdigital.com/post/create-llms-txt-file-shopify-store
- https://wrkngdigital.com/post/advanced-llms-txt-shopify-ai-agents-trust

## Key Articles (AI Shopping Platforms)
- https://wrkngdigital.com/post/chatgpt-shopping-vs-google-shopping-2026
- https://wrkngdigital.com/post/agentic-commerce-protocol-acp-shopify-stores-explained
- https://wrkngdigital.com/post/openai-agentic-commerce-protocol-shopify-product-feed
- https://wrkngdigital.com/post/perplexity-merchant-program-shopify-ai-search-visibility
- https://wrkngdigital.com/post/google-ai-mode-shopping-agentic-checkout-eligibility
- https://wrkngdigital.com/post/chatgpt-ads-ecommerce-product-feed-integration-2026
- https://wrkngdigital.com/post/shopify-agentic-storefronts-how-they-work-eligibility
- https://wrkngdigital.com/post/chatgpt-visual-shopping-shopify-stores-requirements
- https://wrkngdigital.com/post/connect-shopify-catalog-chatgpt-product-discovery

## Key Articles (Product Feed & Data)
- https://wrkngdigital.com/post/build-agent-ready-product-feed-60-minutes-template-csv-checks
- https://wrkngdigital.com/post/feed-hygiene-ai-10-high-impact-fixes
- https://wrkngdigital.com/post/which-product-feed-fields-trigger-google-ai-overviews-field-checklist-shopify
- https://wrkngdigital.com/post/ai-product-description-framework-shopping-agents
- https://wrkngdigital.com/post/why-ai-shopping-agents-skip-bad-product-data
- https://wrkngdigital.com/post/what-ai-shopping-agents-look-for-before-recommending-products
- https://wrkngdigital.com/post/product-taxonomy-ai-agents-shopify
- https://wrkngdigital.com/post/variant-strategy-agentic-commerce-skus-ai

## Key Articles (Practical How-To)
- https://wrkngdigital.com/post/agentic-commerce-real-5-point-checklist-shopify
- https://wrkngdigital.com/post/agentic-commerce-playbook-small-shopify-stores
- https://wrkngdigital.com/post/build-agentic-storefront-shopify-step-by-step
- https://wrkngdigital.com/post/trust-signals-ai-agents-shopify
- https://wrkngdigital.com/post/trackable-metrics-ai-visibility-dashboard-shopify
- https://wrkngdigital.com/post/invisible-to-AI-shopping

## Intended Audience
Shopify store owners and DTC brand operators ($500K–$10M+ ARR) who want to understand how AI is reshaping product discovery and what to do about it.

## Contact
- Web: https://wrkngdigital.com/book-a-call
- Author: Steve Merrill (https://x.com/merrills)